Local enthusiasm for Hyrox’s upcoming two-weekend event in New York City is strong, with fitness operators big and small seeing a boost from curated classes and content.
Getting kids to move has never been more urgent — or lucrative. Here's what youth fitness operators are seeing and why they say there's still an untapped opportunity.
Middle East operator GymNation is rolling out a Hyrox competition across its clubs, expanded women-only programming and a Dubai Performance Center.
Edwards, CrossFit's former COO and affiliate owner, has been named CEO of the storied fitness brand as it faces challenges from new competitors.
Think Hyrox, but for healthspan. The longevity-focused Super Age Games debuts this fall with Whoop and NeuroTracker as founding sponsors.
Life Time is debuting Hybrid XT group training as operators increasingly seek to challenge Hyrox's grip on the fitness-competition market.
Hyrox Youngstars, a fitness racing series for kids ages 8 to 15, is making its U.S. debut, starting with Salt Lake City and Anaheim.
Hyrox is adding Les Mills as official group training program partner. The fitness brands are uniting to highlight community and build exclusive training programs.
Wearable brand Amazfit has inked a three-year deal with fitness competition brand Hyrox as wearables push more into sports.
Hyrox has partnered with Wodify to deliver official training programming to more than 5,000 independent and boutique fitness operators.
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