How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
The Mexico-based operator has already seen international success with its unique, hyper-personalized strength training format, running a studio in Madrid
The growth of Strong New York, the city's biggest fitness and wellness festival, reflects a broader post-pandemic transformation across the city, as gyms, studios, run clubs and races flourish — and industry leaders believe NYC is only getting started
After previewing the Precor-engineered machines this spring, Peloton has opened orders for its new commercial bikes and treadmills; Shipping is set for later this year
Two years after buying Spain’s VivaGym, an American PE firm is said to be eyeing France’s largest low-price gym chain, which would push its network toward 900 clubs
Reformer Pilates is fast becoming an HVLP gym expectation, with Chuze the latest low-price operator to add the surging fitness modality
Wabash Iron is gearing up to open in December, keeping the stage, fog machines and a monster sound system to create "a nightclub with a gym inside it"
NASM-certified personal trainers will receive a first-round interview for open roles across Crunch's corporate and franchise gyms — the latest such move by gym operators looking to ramp up their PT hiring
Eligible ISSA-certified personal trainers will receive an interview opportunity at Life Time as the luxury operator looks to hire hundreds of coaches amid continued expansion
Nearly 58% of the 3.7 million teen participants at Planet Fitness' annual high school summer promotion had never set foot in a gym
As gyms make saunas, cold plunges and more part of the membership, standalone wellness concepts are betting that specialization and experience can keep them growing
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