Gyms
GymNation’s Newest Innovation: A Workout Class Inside a Hot Air Balloon
GymNation has launched the world’s highest gym class, which takes place in a hot air balloon above soaring above Riyadh, Saudi Arabia.
Equinox Warns Against the Dangers of AI in Provocative Ad Campaign
Artificial intelligence may be changing life fast, but one thing remains predictable: Equinox opening the year with a controversial advertising splash.
How Health Tech Is Transforming Gyms & Clubs
From body-composition scanning to metabolic testing and GLP-1s, fitness facilities across the U.S. are morphing into preventive health hubs.
Top Planet Fitness Franchisee Sees Success Following $7M Reinvestment
Taymax Group, a Planet Fitness operator with more than 150 locations, shows how to deploy capital to revamp big-box gyms for the modern era.
Half of Americans Want To Lose Weight, but Only 1 in 4 Are Taking Action
Despite the rise of GLP-1s, most Americans still struggle to turn weight-loss intent into action, new Gallup data shows.
Inside Crunch Fitness’ Strategy for Building Gyms in the GLP-1 Era
As low-price gyms race to expand, Crunch is investing in community and AI-powered technology to keep members engaged for the long haul.
Australia Joins Global Pushback Over Gym Membership Cancellations
As regulators target "subscription traps," gym operators in Australia, the U.S. and U.K. are pushing back.
24 Hour Fitness Highlights Facility Upgrades in New Campaign
24 Hour Fitness is launching its “Results Your Way” strategy, highlighting personal training, remodeled clubs and recovery spaces.
Crunch Fitness Leans Into ‘90s Nostalgia With Hype Williams-Led Campaign
Crunch's new “Feel More” campaign leans into music, nostalgia and social connection as Gen Z seeks community-driven fitness experiences.
Planet Fitness Returns to Times Square for New Year’s Eve
Planet Fitness returns to Times Square as the gym giant caps a strong year driven by Gen Z growth and new wellness amenities.
