CrossFit’s affiliate model provides a halo effect and practical toolbox for entrepreneur owners looking for autonomy within a winning network
Valencia Hagos built a team and a pilates business that thrives on a collective commitment to Bodybar’s brand vision
The Music City is one of America's most competitive fitness markets, driven by population growth, a community-forward culture and mix of new concepts.
F45 Training is expanding into diagnostics and personalized supplements through a new partnership with Joi + Blokes.
Jennifer Aniston headlines Pvolve’s new campaign as the boutique fitness brand adds a Headspace partnership and four-week New Year challenge.
Taymax Group, a Planet Fitness operator with more than 150 locations, shows how to deploy capital to revamp big-box gyms for the modern era.
As low-price gyms race to expand, Crunch is investing in community and AI-powered technology to keep members engaged for the long haul.
ATN breaks down the biggest international fitness franchising moves of the past year, and analyzes what each could mean for the industry moving forward.
ATN breaks down the Pilates franchises to watch, innovations shaping the sector and potential competitors in the years ahead.
Revl Training is leveraging studio growth and in-person competitions to build global brand equity, eyeing new markets in Asia and North America.
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