Fitness Franchise

Interior of a CR Fitness-owned Crunch gym

Crunch’s CR Fitness Expands in Texas, Nears 100 Location Mark

CR Fitness will add nine new locations in the Dallas-Fort Worth area by 2026, an expansion that includes backing by NFL star Dak Prescott.

Kassidy Cook at an FS8 event

FS8 Adds Olympic Diver Kassidy Cook as Brand Ambassador

FS8 is bringing Olympic Silver Medalist Kassidy Cook on board to build momentum for its concept that combines Pilates, tone and yoga.

JETSET Pilates franchise

JetSet Pilates Pushes Past 200 Franchise Deals Signed

JetSet Pilates has surpassed 200 studios sold as it scales through major markets and prepares to enter 2026 with 50 open locations.

Aarmy Launches Franchising Arm, Signs Deals in Asia

Aarmy, a high-intensity cycling and bootcamp workout brand in NYC, will go global with franchise partner locations in Singapore and Thailand.

MADabolic exerciser

The Anti-Burnout Formula: Why MADabolic Members Stay Longer

By focusing on consistency, MADabolic has built a formula for loyalty in an increasingly churn-heavy industry

Orangetheory in Dana Point

Franchisee Spotlight: Orangetheory Fitness, Aspyr Holdings in California

Marc Thomas’ Orangetheory venture proves listening to local communities, hiring the right people and tapping support fuels long-term success.

JetSet Pilates Targets Northern California for Hybrid Work Crowd

JetSet Pilates is expanding in Northern California, citing hybrid work culture as it plans up to 35 studios in and around the Bay Area.

Pvolve PBall

Pvolve Places First Chips in Las Vegas Fitness Market

Functional fitness brand Pvolve is expanding to Las Vegas with new studios in Summerlin and Henderson, marking its entry into Nevada.

Planet Fitness front

Grand Fitness Partners Reaches 90 Planet Fitness Clubs Following California Deal

Grand Fitness Partners has acquired 10 new Planet Fitness locations across California, expanding its reach to 90 clubs nationwide.

an image of a woman doing Pilates

Club Pilates Kicks Off 80s-Themed Celebration With 2 Sweepstakes

Club Pilates' 80s event takes place from September 25th to October 10th and includes two sweepstakes for the chance to win a trip to LA.