fitness equipment
Power Plate Earns Utility Patent for VibeShift Indoor Bike Tech
VibeShift tech from Power Plate delivers safe, user-controlled and user-generated mechanical vibrations throughout an indoor bike’s pedals.
Product of the Week: TRX’s HexGrip Power Bag & Medicine Ball
The new HexGrip launches from TRX are high-quality and versatile additions to any gym or studio, especially those with high traffic.
Freemotion Makes New Exec Hire, Adding VP/Sales for North America
Adam Guier will oversee all national and subscription accounts based in the U.S. and Canada for Freemotion Fitness.
Bala Eyes Wider Consumer Base With Target Retail Deal
Bala's fitness accessories have traditionally been associated with higher-income individuals, but Target should broaden the brand's reach.
Broad Fit Financial Off to Strong Start as Fitness Equipment Finance Company
Broad Fit Financial, a women-owned and operated firm, has already provided funding for over 50 equipment distributors in the U.S.
How Freemotion & iFIT Are Transforming the Cardio Experience for Gyms
The 22 SERIES leverages Freemotion’s equipment expertise with iFIT’s vast content library, creating a more engaging cardio experience.
Eleiko Inks Distribution Deal With Marathon Fitness, Eyes US Expansion
Eleiko, a strength and conditioning equipment manufacturer, has added Marathon Fitness to its network of authorized distributors.
With LFX, Life Fitness Is All-In on Functional Training
LFX offers gyms the best of both worlds: expertly equipped functional training spaces along with guidance on how to create programming.
iFit Bolsters Freemotion Team With Executive Appointments
Freemotion, iFit’s commercial division, has named two industry experts to leadership roles as it eyes international expansion.
True Fitness Revamps Sales Leadership Structure
True Fitness says the changes are in response to evolving customer needs and are meant to streamline its sales operations.
