fitness equipment

Hyperwear Products Make for a Better Gym & More Engaged Members

Invented by a gym owner, Hyperwear checks all the boxes when it comes to fitness facility product selection.

Saudi Fund Buys $120M Stake in Technogym

NEOM Investment Fund now holds 6% of Technogym’s share capital as it commits to being a long-term investor in the Italian fitness brand.

Freemotion, Orangetheory Create a Heart Rate Zone Training Classic

A collaboration between two top fitness brands, the OTF REFLEX™ Treadmill sets industry standards in design, force absorption and durability.

Aktiv CEO Bryan Green on The Future of Fitness Facility Design

Aktiv Solutions' Bryan Green says fitness operators must utilize physical space in creative ways and lean into technology to win in 2023 and beyond.

Life Fitness Eyes the Future of Cardio With Discover SE4 Console

With Life Fitness' Discover SE4 Console, fitness facilities can boost member engagement through immersive entertainment and brand-building tools.

Crunch Fitness Extends Equipment Deal With Life Fitness

Crunch Fitness has extended its decades-long preferred supplier relationship with commercial equipment leader Life Fitness.

Why Top Boutique Fitness Brands Choose BeaverFit for Their Equipment Needs

High–end fitness operators save on real estate costs and deliver the ultimate fitness experiences with BeaverFit custom-crafted solutions.

CEO Corner: iFIT Commercial’s Mark Watterson on the Rise of Hybrid Fitness

Watterson, who spearheaded the launch of iFIT's workout content, was tapped to lead the newly created iFIT Commercial in December 2022.

woman works out on a BowFlex elliptical

BowFlex Lowers Revenue Forecast Amid Retail Challenges

The fitness equipment maker formerly known as Nautilus warns that retailers are taking a conservative approach to reorders Washington-based fitness […]

Life Fitness Uses Advanced Biometrics in New Cardio Machines

The Symbio collection from Life Fitness includes a treadmill, cross-trainer, upright bike and recumbent bike.