Fit Tech
Xplor Mariana Tek Eyes Expansion in Europe, Asia & Australia
Boutique fitness software platform Xplor Mariana Tek is actively looking to expand throughout Asia, Australia and Europe.
Glute Training Goes Mainstream: Is Your Club Ready?
Once a niche focus, glute workouts are now recognized for their role in performance and injury prevention — here’s how to capitalize
Hydration Over Squats? Fitness Pros Bet on Data-Driven Daily Awareness Tool
Fitness industry innovators and tech firms challenges traditional assessments, using metrics like stress and cellular fluid balance
SalesRevv Raises $3.2M for AI-Powered Fitness Sales Agents
SalesRevv AI agents can communicate with customers through email and text, and even sign people up for fitness memberships.
Boutique Fitness Is Reshaping — Can Studios Keep Up?
The boutique fitness industry is changing at a fast pace, experiencing both expansion and growing pains. Lise Kuecker, founder and CEO, Studio Grow, recently shared her insights.
Mindbody Taps Rokt for AI-Powered Online Ad Placements
Software giant Mindbody will count on Rokt to help it deliver ads that speak to the interests of fitness and wellness consumers.
Daxko & Technogym Unveil Enhanced App Integration
Software and integrated payment solutions provider Daxko has partnered with Technogym, renowned for its digital wellness ecosystem.
HFA Show 2025 Preview: Fitness & Wellness Storylines To Watch
These are the trends, developments and product launches you should keep top-of-mind during the fitness industry's annual trade show.
EGYM Brings Hyper-Personalized Innovations to HFA Show
EGYM is headed to HFA 2025 to showcase its latest innovations in fitness technology, beginning with its new EGYM Genius.
The Gym of the Future: What Every Fitness Professional Should Know
The "Gym of the Future" isn’t just about shiny new equipment — it’s about rethinking spaces, services and experiences to meet client needs.
