Fit Tech

Digital Spectaculars, GymTV

GymTV Partners with Zero-In to Transform Gym Communication 

From premium aesthetics to new revenue streams, Digital Spectaculars by GymTV redefine how gyms connect with members 

Group of people post exercise

Fitness Facilities Nationwide to Unite for 90-Minute ALS Fundraiser

Gyms across the country are turning sweat into support, hosting special 90-minute classes to raise funds for ALS research

Man in wheelchair with dumbbell

Adaptive Fitness Platforms Poised for $30.8B Surge by 2035

A new study projects a 22% annual growth rate for inclusive fitness solutions, driven by tech innovations and rising global demand.

Person screening another on a device

The Gym as a Clinic: Fitness Facilities Embrace Health & Longevity

With barriers to traditional healthcare on the rise, fitness facilities are emerging as essential players in preventative health

Fitness On Demand recovery station

Fitness On Demand to Help Gyms Double Down on Recovery with New Product Launch

The Fitness On Demand Recovery Station will make it easier than ever for operators to deliver on recovery in the future

Hapana features

Hapana Virtual Fitness Tools Benefit Users and Operators Alike

Hapana supports fitness businesses and consumers alike with its connective and innovative mobile platform for gyms and studios

Open sign

How to Nail Your Soft Opening: A 7-Day Checklist for New Franchises

Here's a step-by-step soft opening plan to set your new franchise up for a grand debut that brings in your community.

woman using a heroboard

Scaling Success – How OPTYO Set HEROBOARD’s Trajectory

How OPTYO helped HEROBOARD defy the odds and launch a brand new product in the competitive fitness industry.

people pose in front of Tonal 2 machine

Tonal 2 Features All-Black Design, New Strength Training Tech

The Tonal 2 allows users to lift up to 250lbs of digital weight and perform drop sets, among other strength training features.

closeup of woman wearing smartwatch

Quick Stats and Facts: The Future of Fitness is Connected

ATN has compiled quick stats and facts about the future of fitness, highlighting the market, industry growth, tech and more.