Once a niche focus, glute workouts are now recognized for their role in performance and injury prevention — here’s how to capitalize
Fitness industry innovators and tech firms challenges traditional assessments, using metrics like stress and cellular fluid balance
SalesRevv AI agents can communicate with customers through email and text, and even sign people up for fitness memberships.
The boutique fitness industry is changing at a fast pace, experiencing both expansion and growing pains. Lise Kuecker, founder and CEO, Studio Grow, recently shared her insights.
Software giant Mindbody will count on Rokt to help it deliver ads that speak to the interests of fitness and wellness consumers.
Software and integrated payment solutions provider Daxko has partnered with Technogym, renowned for its digital wellness ecosystem.
These are the trends, developments and product launches you should keep top-of-mind during the fitness industry's annual trade show.
EGYM is headed to HFA 2025 to showcase its latest innovations in fitness technology, beginning with its new EGYM Genius.
The "Gym of the Future" isn’t just about shiny new equipment — it’s about rethinking spaces, services and experiences to meet client needs.
BioCharger delivers a one-of-a-kind wellness experience that leaves users feeling energized, focused and engaged
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