Amsterdam's Rostudios is looking to disrupt a notoriously saturated, and expensive, NYC boutique fitness market, proposing a $25-per-class rate.
The European fitness market grew to 75.5 million members and €39.1 billion in revenue in 2025, per a new Deloitte and EuropeActive report.
Biomarker testing is finding its way into the world of professional soccer as Biolyz enters a multiyear partnership with Germany's Borussia Dortmund.
France-founded Kiprun, part of Decathlon, is hoping to sway American runners with its footwear line fronted by prominent European athletes.
FS8, the Australia-born, U.S.-based fitness brand combining Pilates, tone and yoga, is expanding into 10 new European cities.
Basic-Fit is acquiring Clever Fit for up to €175 million ($204 million), entering franchising and boosting its footprint to 2,150 clubs.
Third Space, an upscale health club chain in London, has opened its first-ever dedicated Hyrox training studio, while adding new classes.
One of Europe's leading HVLP operators, Basic-Fit, says its 2025 franchising plans will fuel it to expand to new countries.
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