As participation in weekly exercise rises in Ireland, PureGym, the U.K.'s largest low-price gym operator, is entering the market.
Basic-Fit has agreed to acquire wellyou, a German fitness chain with 41 clubs, for €52 million ($61 million) in cash.
Italy's annual wellness expo just wrapped its largest edition ever, with attendance up 15% and international participation up 25%.
North America-based AltaDX Group and EMEA-focused LeisureLabs have announced a strategic alliance aimed at sharing fitness and wellness technology consulting services.
Backed by Providence Equity Partners, VivaGym is growing into one of Iberia’s largest gym operators with over 450 low-price clubs in Spain and Portugal.
Europe’s fitness market is entering a period of change, particularly for the luxury segment. Across different markets, operators are building larger clubs with more services, members are spending longer stretches of time on-site and investors are paying closer attention to businesses that can expand beyond a single location.
Precor, the Peloton-owned fitness equipment maker, has landed a cardio deal with luxury operator Holmes Place in Portugal.
European fitness brands are increasingly entering the U.S., a phenomenon that's likely to accelerate in the years ahead.
Amsterdam's Rostudios is looking to disrupt a notoriously saturated, and expensive, NYC boutique fitness market, proposing a $25-per-class rate.
The European fitness market grew to 75.5 million members and €39.1 billion in revenue in 2025, per a new Deloitte and EuropeActive report.
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