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Italy's low-price gym giant is chasing 280 clubs at home, just as McFit and Orangetheory come knocking
Executives from Crunch Fitness, Purpose Brands, Barry's and FIT House of Brands shared how they've gone about building scale internationally and identified some costly mistakes other brands should avoid
As participation in weekly exercise rises in Ireland, PureGym, the U.K.'s largest low-price gym operator, is entering the market.
Basic-Fit has agreed to acquire wellyou, a German fitness chain with 41 clubs, for €52 million ($61 million) in cash.
Italy's annual wellness expo just wrapped its largest edition ever, with attendance up 15% and international participation up 25%.
North America-based AltaDX Group and EMEA-focused LeisureLabs have announced a strategic alliance aimed at sharing fitness and wellness technology consulting services.
Backed by Providence Equity Partners, VivaGym is growing into one of Iberia’s largest gym operators with over 450 low-price clubs in Spain and Portugal.
Europe’s fitness market is entering a period of change, particularly for the luxury segment. Across different markets, operators are building larger clubs with more services, members are spending longer stretches of time on-site and investors are paying closer attention to businesses that can expand beyond a single location.
Precor, the Peloton-owned fitness equipment maker, has landed a cardio deal with luxury operator Holmes Place in Portugal.
European fitness brands are increasingly entering the U.S., a phenomenon that's likely to accelerate in the years ahead.
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