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Backed by Providence Equity Partners, VivaGym is growing into one of Iberia’s largest gym operators with over 450 low-price clubs in Spain and Portugal.
Europe’s fitness market is entering a period of change, particularly for the luxury segment. Across different markets, operators are building larger clubs with more services, members are spending longer stretches of time on-site and investors are paying closer attention to businesses that can expand beyond a single location.
Precor, the Peloton-owned fitness equipment maker, has landed a cardio deal with luxury operator Holmes Place in Portugal.
European fitness brands are increasingly entering the U.S., a phenomenon that's likely to accelerate in the years ahead.
Amsterdam's Rostudios is looking to disrupt a notoriously saturated, and expensive, NYC boutique fitness market, proposing a $25-per-class rate.
The European fitness market grew to 75.5 million members and €39.1 billion in revenue in 2025, per a new Deloitte and EuropeActive report.
Biomarker testing is finding its way into the world of professional soccer as Biolyz enters a multiyear partnership with Germany's Borussia Dortmund.
France-founded Kiprun, part of Decathlon, is hoping to sway American runners with its footwear line fronted by prominent European athletes.
FS8, the Australia-born, U.S.-based fitness brand combining Pilates, tone and yoga, is expanding into 10 new European cities.
Basic-Fit is acquiring Clever Fit for up to €175 million ($204 million), entering franchising and boosting its footprint to 2,150 clubs.
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