Fitness Business ATN Week in Review: As Fitness Goes Global, US Brands Face Heightened Competition Josh Liberatore April 24, 2026 Share on Facebook Share on Twitter Share via Email Pilates equipment was everywhere at the FIBO 2026 show (credit: RX Germany) This week, we break down the rising phenomenon of European fitness brands entering the U.S., and why it’s likely to accelerate in the years ahead… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro ATN Weekly Europe FIBO
