iFIT recently hired Jeremy McCarty as its chief subscription officer as the connected fitness giant looks to drive more membership growth.
Hydrow's signature, immersive connected rowers will be placed in select Soho House clubs, joining other high-end brands.
Rapper and legend, Lil Jon, teamed up with Peloton for a live DJ set and surprise workout for Alex Toussaint's Club Bangers Tread class.
Echelon's new collaboration with AWS enhances its connected fitness ecosystem both for at-home members and commercial operators.
Co-founder of the Mike Tyson-backed brand FightCamp, Khalil Zahar believes more fitness consumers will choose boxing for their daily workout.
iFIT is embracing in-person events and social media content to help its members forge a deeper connection with their favorite trainers.
The Peloton yoga and meditation instructor created the program dedicated to sleep health through mindfulness.
The Tonal 2 allows users to lift up to 250lbs of digital weight and perform drop sets, among other strength training features.
Connected fitness is in flux – at-home brands like Peloton, Tonal and Hydrow have gained impressive followings but the jury is still out on whether they can continue to win new members now that people have returned to gyms and studios following the pandemic.
French-American startup Growl is on a mission to bring the benefits of boxing fitness to the masses through virtual coaching and gamification.
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