Starting this fall, iFIT's digital fitness content, including instructor-led workouts, will be available in the Samsung Health app.
Peloton CPO Nick Caldwell shares how the brand is evolving beyond its bike-first image, leveraging AI, software and community.
VersaClimber’s global "Expedition Everest" challenge attracted over 3,000 participants and doubled studio attendance.
At the ATN Innovation Summit, CEOs from top fitness brands discussed the future of content strategy amid the rise of artificial intelligence.
According to data from Sports Innovation Lab, connected fitness is settling into a new normal while low-price gyms continue to win big.
Execs revealed how Tonal's recent NYC Training Lab pop-up turned a digital-first fitness product into an immersive, real-world experience.
Ladder has added Jennifer Jacobs to its coaching roster, the fitness startup's latest move in its marketing war against Peloton.
Aviron teams up with Les Mills to add 300+ classes, expanding its gamified platform with strength, cardio, dance and cinematic cycling.
iFIT is adding Pilates and yoga classes from Club Pilates and YogaSix through a new partnership with Xponential Fitness.
Ergatta launches Rowbot, a customizable virtual competitor that adds real-time pacing, motivation and performance tracking.
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