Echelon fitness equipment inside an apartment building
credit: Echelon
Early testing demonstrates that Echelon’s personalized AI-powered platform could increase gym member retention by at least 7%

Connected fitness leader Echelon is partnering with Amazon Web Services to launch a generative AI-powered fitness platform designed to deliver personalized workout experiences.

It’s the latest move from the connected fitness leader, having recently introduced a GLP-1 service with the introduction of ActiveMD and last year’s acquisition of ThriveX, an advanced recovery company.

an image of a woman selecting a class on the new Echelon Strength Home
credit: Echelon

The new system will provide Echelon members a comprehensive analysis of fitness assessments, goals and preferences to create a tailored training program that adapts as a member progresses. It will also offer recommendations for class selections, exercise routines and instructors based on a member’s workout history and training preferences.

The new AI-driven fitness plans are offered through the entire Echelon ecosystem, including both its home and commercial equipment. According to the connected fitness company, early testing shows that the hyper-personalized approach could boost Echelon and commercial gym member retention by at least 7%.

A screen sample of the new Echelon AI-powered platform.
credit: Echelon

“This collaboration represents a significant step forward in fitness,” Echelon Fitness CEO Lou Lentine said. “Echelon is focused on creating rewarding and personalized experiences for its members, making every workout more intelligent, engaging and effective. This technology will revolutionize how the consumer works out, whether that be on their Echelon equipment at home or, where available, in their local gym. We feel that Echelon Intelligence will meet our consumers’ need for innovation and wellness tracking in a customizable way that hasn’t been done before.”

The advanced AI platform is rolling out to Echelon members and commercial gyms today.

“Echelon is focused on creating rewarding and personalized experiences for its members by applying the power of generative AI to its proprietary data,” AWS Generative AI Innovation Center director Sri Elaprolu said. “Working with AWS, Echelon created a highly tailored fitness experience powered by Amazon Bedrock that adapts effortlessly to each user’s unique goals. The result is increased motivation, satisfaction, and retention of Echelon members.”

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