Boutique Fitness
UFC GYM Proves Selling Access Is No Longer Enough in Fitness
The brand’s combat-inspired programming shows how progression, accountability and coaching are driving retention and global expansion
Fuze House, Truvia Partner for In-Studio Café Activations
The month-long “Sweeten Your Strength” activation brings a rotating café experience to Fuze House studios in New York and Miami.
Hapana Raises Another $7M To Fuel Global Growth, Next-Gen Software
Hapana has raised over $24 million in the past two years as it eyes continued global expansion and new boutique fitness software upgrades.
Franchisee Spotlight: Bodybar Pilates in Shadow Creek, Texas
Valencia Hagos built a team and a pilates business that thrives on a collective commitment to Bodybar’s brand vision
Inside Nashville’s Booming Boutique Fitness Scene
The Music City is one of America's most competitive fitness markets, driven by population growth, a community-forward culture and mix of new concepts.
F45 Expands Wellness Strategy With Joi + Blokes Deal
F45 Training is expanding into diagnostics and personalized supplements through a new partnership with Joi + Blokes.
Pvolve’s New Jennifer Aniston Campaign Features Mental Health Tie-In
Jennifer Aniston headlines Pvolve’s new campaign as the boutique fitness brand adds a Headspace partnership and four-week New Year challenge.
MADabolic’s Minimalist Approach to Fitness Is Deliberate by Design
Minimalism at MADabolic isn’t about having less — it’s about removing what doesn’t matter so performance can take center stage.
Taylor Swift-Inspired Fitness Class Tops Charts, Plans Tour
Swiftie Liftie, a Taylor Swift-inspired fitness class, is selling out in minutes and preparing to expand to new cities.
Can the Pilates Franchising Boom Continue?
ATN breaks down the Pilates franchises to watch, innovations shaping the sector and potential competitors in the years ahead.
