Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
Crunch Fitness' move to launch reformer Pilates classes could lead to increased competition between boutique fitness studios and big-box gyms.
Hims & Hers affiliating with top fitness brands marks a win for the industry, increasing visibility and furthering the fitness-as-healthcare movement.
As consolidation accelerates in the fitness and wellness industry, mega franchise groups are starting to emerge.
Americans are highly concerned about their long-term health, and in response, they're increasingly embracing wearables and non-traditional sources of wellness information.
Peloton's most recent earnings report should instill more investor confidence in CEO Peter Stern, while Planet Fitness reported lagging January membership numbers.
Spotify's massive content partnership with Peloton represents the music streaming giant's official entry into fitness and wellness.
European fitness brands are increasingly entering the U.S., a phenomenon that's likely to accelerate in the years ahead.
New York Sports Club and Vasa Fitness launched first-of-their-kind AI personal training apps, signaling a new era in how gyms leverage artificial intelligence.
This week, we break down new data showing that members spend more time inside gyms than ever before.
The HFA Show 2026 drew over 10,000 people to San Diego for the American fitness industry’s biggest annual in-person gathering.
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