Fitness Business HFA Show 2026: The Fitness Industry Is Getting Smarter Josh Liberatore March 20, 2026 Share on Facebook Share on Twitter Share via Email Trade show floor at the HFA Show 2026 in San Diego (credit: Collin Helwig/ATN) At the American fitness industry’s top trade show, brands, executives and stakeholders placed a collective spotlight on moving the sector… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro ATN Weekly HFA Show