Fitness Business HFA Show 2026: The Fitness Industry Is Getting Smarter Josh Liberatore Published: March 20, 2026 Share on Facebook Share on Twitter Share via Email Trade show floor at the HFA Show 2026 in San Diego (credit: Collin Helwig/ATN) At the American fitness industry’s top trade show, brands, executives and stakeholders placed a collective spotlight on moving the sector forward through technology investments, embracing… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags:ATN Pro ATN Weekly HFA Show