Fitness Business ATN Week in Review: Can Spotify Become a Wellness Company? Josh Liberatore May 1, 2026 Share on Facebook Share on Twitter Share via Email credit: Peloton/Spotify This week, we break down Spotify’s massive fitness content partnership with Peloton, along with CrossFit’s new CEO hire In what was by far the biggest… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro ATN Weekly CrossFit Peleton Spotify