The Gym of the Future Is Here.
See what’s changing and where operators are investing.
Hyrox wants to become an Olympic sport, pointing to its rapidly rising participation numbers and recognition from the World Triathlon Federation.
ATN analyzes which workouts surged in 2025, including weightlifting, competitive running, Pilates and pickleball.
ATN breaks down Function Health's huge funding round and Hims & Hers' entry into blood testing, as well as the rise of in-person wellness events.
This week, we explore the possibility of the Trump Administration expanding Medicare coverage to include exercise.
This week, we break down more good news for America's big-box gyms, and look into the complexities surrounding the U.S.'s obesity crisis.
ATN breaks down fitness and wellness-focused business moves by Tom Brady and Dua Lipa, as well as recent US investments in padel.
ATN breaks down Next Health's acquisition of Lindora from Xponential Fitness, along with an alarming legal trend for gym operators.
Apple keeps pushing into the fitness and wellness industry, and it’s hard to say just where the tech giant will stop.
We break down recent funding raised by AI-powered sleep companies, and discuss whether pickleball is better thought of as fitness or entertainment.
One of America’s biggest fitness brands made national news headlines this week. Unfortunately, it wasn’t for the right reasons.
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