Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
This year, many fitness brands focused on reminding people about how good working out can feel, while some offered bold discounts and edgy messaging about the dangers of AI.
American gymgoers are hesitant to embrace AI-powered fitness coaching and human-free entry tech inside gyms, showing that in-person connection remains vital.
Life Time has opened its fifth Austin club as remote work and demand for premium wellness reshape Texas' capital city.
Data from Placer.ai shows New Year's gym visits are up compared to last year and have remained elevated into mid-January.
As demand for women's strength training surges, Curves is scaling a franchise model built on psychological safety, and finding early traction with Gen Z.
Travelers aren’t rejecting self-care, but they are rejecting the idea of having to schedule wellness experiences ahead of time.
PureGym’s 24/7 access model, which trades a front desk for entry pods, has worked overseas, but in New York, it’s sparked debate.
Led by former software engineer Shane McCarthy, boutique fitness giant Solidcore has embraced storytelling and outside-the-box thinking in its marketing and digital strategy.
As marathon participation surges, some races are making their events stand out by combining competitive running with the feel of a vacation.
At CES 2026, tech insiders revealed what to expect from the next generation of health and fitness wearables, and how AI will power them.
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