Wellness The Death of the Spa Appointment Is Changing Wellness Tourism Courtney Rehfeldt Published: January 20, 2026 Share on Facebook Share on Twitter Share via Email credit: Cloris Ying on Unsplash Travelers aren’t rejecting self-care, but they are rejecting the idea of having to schedule wellness experiences ahead of time, an agency exec tells ATN Burnout. Gen Z… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:ATN Pro Saunas wellness tourism Wellness Trends