Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
ATN breaks down the Pilates franchises to watch, innovations shaping the sector and potential competitors in the years ahead.
Gen Z now accounts for nearly half of new gym joins, but rising cancellations reveal why retention is the next challenge.
Ironman Participation among athletes under 30 grew 35% this year, while the 30–34 age group remained the largest category.
Sharper Image is widening its definition of what wellness should actually support, designing tools that help people live well as they age.
Hyrox wants to become an Olympic sport, pointing to its rapidly rising participation numbers and recognition from the World Triathlon Federation.
Airbnb’s 2026 forecast shows wellness travel shifting toward nature, opening new opportunities for fitness and wellness brands.
A new report from Spate reveals wellness brands that saw the most year-over-year growth in popularity based on Google and social media data.
Global fitness reservations climbed 36% this year on ClassPass — Pilates was by far the biggest winner, continuing its post-pandemic momentum.
A report from supplement giant Thorne shows that consumers have difficulty deciding which products to buy amid a sea of conflicting information.
ATN analyzes which workouts surged in 2025, including weightlifting, competitive running, Pilates and pickleball.
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