Fitness Business Inside the ‘Runcation’ Movement That’s Taking Off Amid the Running Boom Ani Freedman January 14, 2026 Share on Facebook Share on Twitter Share via Email credit: Chubb Bermuda Triangle Challenge As marathon participation surges, certain races are making their events stand out by combining competitive running with the feel of a vacation Marathons are no… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro in-person events marathon races running wellness tourism