Fitness Business Inside the ‘Runcation’ Movement That’s Taking Off Amid the Running Boom Ani Freedman January 14, 2026 Share on Facebook Share on Twitter Share via Email credit: Chubb Bermuda Triangle Challenge As marathon participation surges, certain races are making their events stand out by combining competitive running with the feel of… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro in-person events marathon races running wellness tourism