Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Gyms and studios can see big benefits from a well-run branded merchandising operation, both in terms of revenue and community-building.
European fitness brands are increasingly entering the U.S., a phenomenon that's likely to accelerate in the years ahead.
New York Sports Club and Vasa Fitness launched first-of-their-kind AI personal training apps, signaling a new era in how gyms leverage artificial intelligence.
When it comes to HIIT, it’s not about getting people in the door, it’s about getting them to come back. And not just one time, either.
This week, we break down new data showing that members spend more time inside gyms than ever before.
New York's luxury residential developers are building fitness centers that rival top private clubs and boutique studios.
Nike's shocking decision to shutter all of its boutique fitness studios isn't a good look for a sector that's already struggled with questions around financial viability.
Investors are more excited about the fitness and wellness industry than ever before, with low-price gyms projected to be the biggest winners.
A new women's-only strength training studio in Brooklyn could be the first of many female-focused gym concepts to come.
At the fitness and wellness industry's biggest annual trade show, launches across strength, AI, recovery and wellness point to a more connected approach to the gym floor, while Pilates cemented itself as a mainstream modality.
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