Fashion Walking Billboards: Why Selling Branded Merch Is Worth the Effort for Gyms Lauren Parker April 30, 2026 Share on Facebook Share on Twitter Share via Email credit: Active Source Lab Tees and tanks might not be as lucrative as membership fees for gyms and studios, but the free advertising and community-building benefits of a well-run… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: Activewear ATN Pro Boutique Fitness Fitness Marketing Gyms