Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
High-value, low-price gyms have moved past affordability as their (only) competitive edge, industry executives said at the recent HFA Show.
The HFA Show 2026 drew over 10,000 people to San Diego for the American fitness industry’s biggest annual in-person gathering.
Pvolve's decision to launch a men's fitness class could speak to a larger trend to come in boutique fitness.
From blood panels to peptides to AI-driven fertility platforms, wellness tech companies are making substantive investments in women's health.
Activewear and athleisure brands are investing in purposeful, elevated styling for what’s coming to the studio, the street, and everything in between.
As CrossFit searches for stability, Hyrox is thriving, while upstarts like ATHX Games and Xenom eye the booming competitive-fitness market.
Airlines like Emirates, Singapore Airlines and Virgin Atlantic are investing in passenger wellness. Here's how.
Leaders from 24 Hour Fitness, David Lloyd, Google and Garmin gathered to discuss how operators and tech companies are working to make sense of data for fitness consumers.
After years of “gym as a clinic” hype, operators like UFC Gym and Planet Fitness are finally making moves to offer their members access to GLP-1s.
The industry still has work to do to personalize the fitness and wellness experience for female consumers, executives said at the Connected: Health and Fitness Summit.
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