Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
As click-to-cancel laws make membership exits easier than ever, AltaDX says its new AI-powered Click2Save agents help fitness operators turn cancellation requests into retention opportunities.
Zenoti's new fitness consumer survey reveals a chasm between the engagement members expect from their gyms, and what they’re actually receiving.
The FTC updated its rules in 2023 and made one thing clear. The brand, the influencer, and the agency in the middle are all on the hook.
The Health & Fitness Association's annual fly-in offered an inside look into the trade organization's promising new advocacy strategy for the American fitness industry.
In our monthly FitGrid x ATN benchmarking data dive, we tackle how the maturing Barre modality is evolving to attract new clientele.
Crunch Fitness' move to launch reformer Pilates classes could lead to increased competition between boutique fitness studios and big-box gyms.
Not just a perk, employee wellbeing is now a corporate business strategy, and it’s funneling new members into participating gyms.
As HVLPs and luxury clubs pull away, mid-market gyms and boutique studios face mounting pressure to prove their value to consumers.
Hims & Hers affiliating with top fitness brands marks a win for the industry, increasing visibility and furthering the fitness-as-healthcare movement.
On December 11, New York enacted the AI Transparency in Advertising Act. It takes effect June 9.
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