Fitness Business ATN Week in Review: The Fitness Industry’s New Advocacy Strategy Takes Shape Josh Liberatore June 12, 2026 Share on Facebook Share on Twitter Share via Email HFA Fly-In and Advocacy Summit 2026 (credit: Health & Fitness Association) The Health & Fitness Association’s annual fly-in offered an inside look into the trade organization’s promising new advocacy strategy for the American fitness industry The… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Health & Fitness Association