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While Pilates studios are seemingly popping up on every corner in the U.S., executives at the world's top brands say they're just scratching the surface of what's possible. They offered some compelling arguments to back up that assertion
Brands like Acorn Biolabs, StemRegen and One Hype Wellness are translating scientific breakthroughs into consumer products, betting that credibility and clinical validation will define wellness's next chapter
Meta's Kevin Tadmori says fitness and wellness brands must adapt to an AI-powered, socially driven consumer journey where personalization, community and storytelling increasingly determine success
Executives from Crunch Fitness, Purpose Brands, Barry's and FIT House of Brands shared how they've gone about building scale internationally and identified some costly mistakes other brands should avoid
Finance executives broke down the rise of alternative financing in fitness and wellness, and what brands should consider when they're looking to raise funds
As AI adoption accelerates across fitness and wellness, the real differentiator is no longer whether companies use artificial intelligence, but how thoughtfully they implement it
Executives from Peloton, BODi and Pliability discussed the post-pandemic competition to win in the attention economy, the phenomenon of celebrity trainers and using AI to personalize fitness without losing the human touch
Industry leaders tend to agree that more flexible software systems, primarily those with open APIs, create the greater advantage in today's fitness landscape
The leaders of Playlist, EGYM and L Catterton discussed fitness tech's biggest merger, and why they have their sights set on an even larger market: healthcare
The fitness operators who embrace AI today won't just save time, they'll build a compounding advantage that grows faster with every interaction.
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