Edward Hertzman speaks on stage
Athletech News Founder and CEO Edward Hertzman at the ATN Innovation Summit (credit: Flickman Media)

The premier industry event for networking and product discovery returns to New York City June 8–9, with roundtables and workshops joining its lineup of leadership conversations and brand activations

The premier industry event for networking and product discovery is returning to New York City, with more ways to connect, learn and explore what’s next in fitness and wellness.

Athletech News’ ATN Innovation Summit returns to Center415 on June 8–9, 2027, bringing together executives, founders, investors and innovators across fitness, wellness, longevity, healthcare, investing, real estate and technology.

The event will build on the mix of leadership conversations, brand activations and networking that has made the summit a gathering place for the industry, while introducing roundtables and workshops that give attendees a more active role in the conversation.

The 2027 event will feature 85-plus speakers, 30-plus brand activations and more than 800 attendees. Previous attendees include representatives from Life Time, Equinox, Crunch Fitness, HYROX and Barry’s.

More Ways to Join the Conversation

Panels will remain a key part of the experience, with the new formats opening up additional opportunities for more intimate discussions and practical learning.

Roundtables will create space for attendees to exchange perspectives, compare experiences and connect around shared challenges. For an operator weighing a new investment or a founder thinking through the next stage of growth, a conversation with peers can be as valuable as an insight from the stage.

Workshops will add another dimension, offering a setting to explore ideas in greater depth and consider how they might translate into business decisions. Together, the formats are intended to help attendees participate, ask questions and leave with ideas they can put to work.

That combination matters for an audience balancing ambitious plans with everyday decisions. A compelling vision can start a conversation; the chance to work through its implications with other leaders can help turn it into a next step.

Connections and Product Discovery

The summit also offers a reason to step outside familiar circles. Bringing different perspectives into the same room can spark a partnership, challenge an assumption or reveal an opportunity that might otherwise go unexplored.

Product discovery will be central to the experience, with brand activations giving attendees opportunities to explore offerings and connect with the businesses behind them. For leaders considering what to bring into their clubs, studios or broader wellness businesses, those exchanges offer a chance to ask questions and consider where a product might fit.

Networking will run throughout the two-day experience, giving attendees time to continue conversations, meet potential partners and build relationships across the industry.

For returning attendees, the appeal is familiar: access to people, products and ideas shaping the industry’s future. The new roundtables and workshops build on that foundation, reinforcing the summit’s place as the premier gathering for industry networking and product discovery.

Tickets for the 2027 ATN Innovation Summit are available now.

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