For the 130th Boston Marathon, dozens of brands flocked to capture the attention of thousands of runners, their loved ones and race spectators with pop-ups,…
Connected fitness brand iFIT has hired Marc Washington, the founder and former CEO of gut and metabolic health company Supergut.
iFIT is betting on the growth of fitness influencers in a new incubation program designed to help spotlight and develop emerging talent.
Now an approved global vendor for the Crunch Fitness, Freemotion will bring its iFIT-powered connected fitness and strength equipment to Crunch facilities.
Virtuix has gone public on the Nasdaq Global Market, lining up new capital for its treadmill-like virtual reality (VR) movement platform.
As Meta winds down its VR fitness studio, iFIT is expanding its AI-generated content, releasing a new immersive treadmill series.
Ergatta's latest release blends strategy, storytelling and structured cardio to boost engagement and long-term habit formation.
Once a boutique niche, Pilates is now influencing a sweeping industry transformation. iFIT and Freemotion are ushering in the change
iFIT will feature F45 Training workouts on its streaming platform for at-home use; the brands will also co-produce new content.
Starting January 8, 2026, Amazon Prime Video subscribers can watch “Trainer Games,” a six-episode reality competition series from iFIT.
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