TRX is making a bigger push into mainstream retail with a full consumer product line spanning fitness equipment, recovery, apparel and accessories.
From a Spotify deal to equipping gyms with equipment, Peloton's Dion Camp Sanders laid out the company's evolving strategy at the ATN Innovation Summit.
Bala, the cult-favorite accessories brand is entering apparel with Bala Everyday Active, extending its design-led approach.
Amp, an AI-powered smart home gym maker, is bringing its tech directly to consumers, embracing in-person shopping.
Pulse Fitness has its sights set on the United States' commercial fitness equipment market.
Speediance's smart digital strength training machines will have a presence at ATHX Games events as part of the deal.
Boutique chain btone Fitness debuts the btFormer, a proprietary reformer made in Massachusetts, as it pushes past 50 studios.
Merrithew is expanding its footprint in the mindful movement space through the acquisition of the Gyrotonic organization, adding the creator of the Gyrotonic and Gyrokinesis movement methods to its portfolio.
Echelon's Meridian Pilates Reformer Commercial series is designed for gyms, studios, hospitality settings and more.
Workout Anytime's massive new Homestead, Florida, flagship gym will pilot EGYM's smart training technology.
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