Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
A Facebook Marketplace challenger, Commonplace handles delivery, payments and warranties on bulky secondhand gear. Some of its most interesting users aren't households clearing out a garage — they're gyms and studios
The swoosh is bringing Nike Strength equipment to Johnson Fitness & Wellness stores nationwide as it ramps up its presence in gym-based fitness
Ken Endelman founded Balanced Body in 1976 thanks to a chance encounter. Over 50 years, the company has served as a key driving force behind Pilates' meteoric rise
New art exhibitions now center exercise equipment, with artists reimagining what it means to work out as fitness becomes a cornerstone of modern lifestyles
The New Jersey-based strength and conditioning franchise is scaling across the East Coast as it names PLAE its exclusive performance partner for future studios
While Pilates studios are seemingly popping up on every corner in the U.S., executives at the world's top brands say they're just scratching the surface of what's possible. They offered some compelling arguments to back up that assertion
The fitness technology company says the changes give members a more precise, science-backed way to track and improve their healthspan
Peloton conquered the living room. Now, backed by Precor's 45 years of commercial muscle, it's taking on the gym floor
The integration allows operators to incorporate Wattbike's non-invasive VO2 max assessments into member onboarding, programming and EGYM's Cardio BioAge platform
FitRack, a new multi-user training hub, is designed to help gyms increase programming capacity and support small-group training without expanding their equipment footprint
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