Where Is Fitness Headed?
Les Mills founder Phillip Mills on why people build their lives around fitness.
The luxury automaker is sponsoring Hyrox North America as major brands including Amazon, Puma and Adidas pour into the booming competitive fitness space
The NBA's players association continues to invest in player wellness and performance, tapping the Cleveland Clinic as a partner at its performance lab in Spain
Through the expanded partnership, iFIT's AI-powered personal trainer will use Galaxy health data to deliver personalized workouts and adaptive weekly training plans
Leaning into the soft clubbing trend, Planet Fitness has tapped Apple Music for a '90s-themed party night at its gyms. The collab also gives new members up to three free months of Apple's music-subscription platform
The integration allows operators to incorporate Wattbike's non-invasive VO2 max assessments into member onboarding, programming and EGYM's Cardio BioAge platform
A multiyear partnership will see WNBA players get access to Forme Science's posture-improving clothing and posture intelligence data
From recovery companies to wearables and protein brands, the fitness and wellness industry is finding ways into the World Cup conversation.
The National Basketball Players Association (NBPA) has inked a deal with Teladoc Health to expand player healthcare offerings.
TRX is making a bigger push into mainstream retail with a full consumer product line spanning fitness equipment, recovery, apparel and accessories.
WurQ is designed specifically to recognize and track CrossFit exercises, measuring reps, range of motion, velocity and power output.
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