Partnerships
Fuze House, Truvia Partner for In-Studio Café Activations
The month-long “Sweeten Your Strength” activation brings a rotating café experience to Fuze House studios in New York and Miami.
CrossFit Renews Velites Deal for 2026 Games After Replacing Reebok & Nobull
Velites has been named the official apparel and footwear partner of the 2026 CrossFit Games, expanding its role.
Daybreaker Taps Sweatpals for Event Tech as ‘Daylife’ Movement Gains Ground
Community fitness platform Sweatpals will power ticketing, discovery and operations for Daybreaker’s sober morning dance experiences across the U.S.
Gold’s Gym, YoungLA Team Up for New Apparel Collab, Multiyear Partnership
Popular activewear brand YoungLA is kicking off a multiyear deal with Gold’s Gym, blending bodybuilding heritage with modern training apparel.
Why Drinkware Giant Stanley 1913 Is Doubling Down on Sports
Through partnerships with Lionel Messi, Caitlin Clark and top teams, Stanley is aiming to position hydration as a core part of sports culture.
Athletic Brewing, OpenTable Make Non-Alcoholic Beer Easier To Find at Restaurants
Athletic Brewing is teaming up with OpenTable to make non-alcoholic beer easier to find as drinking rates fall in the U.S.
Equinox Members Now Get Discounted Function Memberships
Function Health is expanding its partnership with the luxury fitness and wellness brand, offering Equinox members full access for $249/month
F45, iFIT Partner To Create Custom Digital Fitness Content
iFIT will feature F45 Training workouts on its streaming platform for at-home use; the brands will also co-produce new content.
Hyrox Names Electric Car Maker Lucid as Partner, Olympic Vision on Deck
Hyrox has partnered with Lucid for its first European auto deal as the fitness-racing brand preps for its largest-ever event in London.
ClassPass Adds Chiropractor Appointments in Latest Category Expansion
ClassPass' collaboration with NuSpine Chiropractic adds to the online booking platform’s ever-expanding portfolio beyond workout classes.
