Tonal competitor Speediance is offering hands-on demonstrations of its new at-home strength machine, signaling a bigger push into the Western market.
The deal makes more than 1,400 Peloton classes available on Spotify across fitness modalities including strength, Pilates and yoga.
The new rollout will see HigherDose near-infrared and red-light panels installed inside select CorePower Yoga classes.
Social fitness app Strava is making moves including allowing owners to track activities with their pets and partnering with pet food brand Iams.
Fresh off a $10.1 billion valuation, Whoop will provide Paris Saint-Germain's men's and women’s teams with biometrics for training and recovery, along with fan activations.
Hyrox has partnered with Wodify to deliver official training programming to more than 5,000 independent and boutique fitness operators.
Marriott International has formed a joint venture with Lefay, creating the first brand in the hotel giant's portfolio dedicated to luxury wellness.
Les Mills is bringing its iconic group fitness classes to Zing Coach's AI-powered fitness app in a bold move.
The deal will see Life Fitness / Hammer Strength bikes enter Les Mills’ online cycling classes, as the equipment supplier looks to expand its influence…
Now an approved global vendor for the Crunch Fitness, Freemotion will bring its iFIT-powered connected fitness and strength equipment to Crunch facilities.
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