TRX is making a bigger push into mainstream retail with a full consumer product line spanning fitness equipment, recovery, apparel and accessories.
WurQ is designed specifically to recognize and track CrossFit exercises, measuring reps, range of motion, velocity and power output.
Chuze Fitness and In-Shape Family Fitness are innovating their in-house app offerings to include rewards, challenges and referrals.
Kourtney Kardashian’s supplement brand Lemme has partnered with fitness chain Solidcore for the launch of new creatine gummy flavors.
Speediance's smart digital strength training machines will have a presence at ATHX Games events as part of the deal.
Planet Fitness is partnering with Gymshark to drive sign-ups to its annual High School Summer Pass program, which offers free gym access to teens.
North America-based AltaDX Group and EMEA-focused LeisureLabs have announced a strategic alliance aimed at sharing fitness and wellness technology consulting services.
As Xenom gears up for its “decathlon of fitness” competition debut this June, the brand has named stretching app pliability as its official mobility partner.
Fitness brand Pvolve's collab with "The Skinny Confidential" founder Lauryn Bosstick targets Millennials with dumbbell-focused workouts.
Tonal competitor Speediance is offering hands-on demonstrations of its new at-home strength machine, signaling a bigger push into the Western market.
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