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The low-price gym giant is making a big push to get people to skip speciality fitness studios and attend its classes instead
Billy Blanks' Tae Bo — a workout blending martial arts and dance — is gaining traction among fitness enthusiasts young and old
Executives from Crunch Fitness, Purpose Brands, Barry's and FIT House of Brands shared how they've gone about building scale internationally and identified some costly mistakes other brands should avoid
One of the leading Crunch Fitness franchisees is on a nationwide expansion tear, backed by a recent $350 million strategic investment
CR Fitness will bring Crunch 3.0 clubs, and the premium Crunch Select concept, to Arizona as it accelerates its nationwide growth push
Industry leaders tend to agree that more flexible software systems, primarily those with open APIs, create the greater advantage in today's fitness landscape
Chequan Lewis, a former Pizza Hut exec, was promoted to Crunch's CEO role last month. He spoke with ATN about what's coming next, including international growth and a bigger push into boutique-style classes and recovery offerings
Crunch franchisee Fit Fusion will open four Crunch 3.0 clubs in the Denver area, which will include the operator's new boutique-style Reform Pilates concept
Fitness and wellness brands are competing in a market where consumers have more choice, more skepticism and more ways to discover brands outside the traditional marketing funnel. Operators are pressed to move beyond straightforward acquisition tactics and build marketing strategies that can support trust, education and long-term engagement.
Executive moves is ATN’s weekly roundup up of the key industry personnel changes
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