Fitness and wellness brands are competing in a market where consumers have more choice, more skepticism and more ways to discover brands outside the traditional marketing funnel. Operators are pressed to move beyond straightforward acquisition tactics and build marketing strategies that can support trust, education and long-term engagement.
Executive moves is ATN’s weekly roundup up of the key industry personnel changes
Fitness is filled with opportunities for career growth, although work needs to be done to build the right pathways and drive awareness among the general public.
Gyms might have to work harder to acquire new members in the months and years ahead, a new report suggests.
Crunch Fitness has named former president Chequan Lewis as its CEO, succeeding Jim Rowley, who becomes executive chairman.
Crunch Fitness' move to launch reformer Pilates classes could lead to increased competition between boutique fitness studios and big-box gyms.
Crunch Fitness has launched Crunch Reform Pilates, a new reformer Pilates studio concept rolling out across 20 gym locations this summer.
As consolidation accelerates in the fitness and wellness industry, mega franchise groups are starting to emerge.
CR Fitness Holdings restructures into three regional subsidiaries as the Crunch franchisee pushes toward 110 clubs by year's end.
Fitness Ventures has acquired 22 Crunch Fitness gyms in California and Texas, becoming the system's largest franchisee at 115 locations.
Sign Up to Our Newsletter
