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The fast-growing Crunch Fitness franchise group is investing in AI, marketing, operations and talent as it prepares to double its workforce and grow from 60 to over 100 clubs
As Planet Fitness walks back an intimidating strength campaign, its next chapter is taking shape. It'll include a return to a more playful marketing tone, and a promotional run of the $10/month membership that made it famous in the first place
The deal brings eight more Bay Area clubs under Crunch's ownership, giving the brand 16 corporate-owned locations in the region as it rolls out system-wide upgrades to equipment, classes and recovery amenities
Planet Fitness had cut its revenue outlook earlier this year, citing weaker-than-expected member sign-ups and unfavorable weather during the usually busy New Year period
The "Judgement Free" gym chain built an empire on appealing to newcomers with no-frills buildouts and a relaxed atmosphere. But as competition grows, Planet Fitness has sought to market itself to more hardcore fitness junkies while also staying true to its base
The low-price gym giant is making a big push to get people to skip speciality fitness studios and attend its classes instead
Italy's low-price gym giant is chasing 280 clubs at home, just as McFit and Orangetheory come knocking
One of the leading Crunch Fitness franchisees is on a nationwide expansion tear, backed by a recent $350 million strategic investment
New chief development officer Jon Eckman says Chuze will initially aim to open more gyms in states where it already operates, but he's not ruling out market expansion, either
CR Fitness will bring Crunch 3.0 clubs, and the premium Crunch Select concept, to Arizona as it accelerates its nationwide growth push
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