Crunch Fitness Accelerates Expansion Pace, Plans 100 New Gyms This Year

The HVLP gym brand boosted its leasing activity nearly 50% year-over-year and added 91 locations in 2025, according to CoStar data. It’s aiming to outperform that number in 2026

It’s been a growth-filled few years for high-value , low-price (HVLP) gym giant Crunch Fitness.

One of the biggest indicators of successful expansion is leasing activity, and Crunch went all out in 2025.

Last year, the HVLP operator signed an estimated 4.27 million square feet of space, up nearly 50% from 2024, according to year-end data from CoStar, a global provider of real estate information. Crunch leased 3.19 million square feet in domestic leases alone, the sides said.

While Crunch saw notable growth in 2024, opening a total of 61 clubs, its 2025 far exceeded that rate, adding a total of 91 clubs — a 49% increase over the last year.

According to CoStar, Crunch “outpaced industry competitors in total leasing activity” for the third year in a row, with the gym brand’s lease volume up 164% over the past three years, fueled by a strategic investment from Leonard Green & Partners in 2025.

“2025 marked a breakout year for Crunch Fitness, with club openings and leasing activity reaching all-time highs,” said Crunch chief development officer John D’Anna. 

Crunch’s growing footprint has occurred concurrently with its clientele expanding beyond three million members, concurrent with the rollout of Crunch 3.0, its massive gym redesign, and a franchise expansion into India.

In 2026, the brand is hoping to outdo its triumphant 2025 by opening roughly 100 gyms worldwide this year.

“Crunch continues to differentiate itself as one of the most compelling growth platforms in fitness, driven by strong consumer demand and deep strategic relationships across real estate, development, construction and retail,” D’Anna said. “With a robust pipeline and expanding global footprint, we are energized by the opportunity ahead and confident in our ability to accelerate growth in 2026 and beyond.”

Low-Price Fitness Keeps Booming

Crunch isn’t the only HVLP brand benefitting from explosive growth amid larger economic uncertainty.

Despite raising its membership prices, Planet Fitness added 1.1 million net new members and reported $1.3 billion in full-year revenue (up 12.1%) in 2025.

Location intelligence firm Placer.ai reported that since the start of 2024, visits to low-price gym chains — those with monthly fees under $30, also known as HVLP gyms — have consistently outperformed those in the mid-tier ($30–$60) and premium space ($60+).