The fitness brand’s “Greatness Within” campaign encourages participants to grow stronger and unlock greatness
[solidcore], a strength training-based fitness studio, is introducing its first ever campaign that focuses on comprehensive well-being. The national fitness brand says it’s giving away $20,000 to encourage members to unlock their inner greatness by shifting away from the aesthetics of fitness and harnessing the power of self-investments like learning a new language, returning to school, or traveling.
The “Greatness Within” campaign will run for six weeks.
Lisa Copeland, Vice President of Marketing at [solidcore], said the new campaign shows the commitment to helping clients become the strongest version of themselves in all areas of life. “Our brand is all about pushing past your limits. In a single class, there are 3,000 seconds — and we see that as 3,000 opportunities for you to choose to become your best self. It’s the first push towards building that momentum outside the class,” Copeland shared.
The campaign believes that the fitness journey should be more than just achieving a six-pack or summer body, and helps to redefine what it means to be fit.
“We launched this campaign because we are all starting to get back into these busier routines where it feels like there is not enough time in the day to do all the things we need to do – including making time for ourselves. We wanted to show clients that taking just a brief moment of time can have a bigger impact – it can help you find your drive and your greatness,” Bryan Myers, CEO and President of [solidcore] tells Athletech News.
The fitness brand offers an immersive 50-minute high-intensity, low-impact full-body workout on a pilates-inspired reformer under blue neon lights. [solidcore], which began in Washington, D.C. in 2013, features workouts that have garnered over five million TikTok views and has been dubbed “Pilates on steroids.”
“[solidcore] is not just a workout studio – when you’re a part of our community, we are invested in your overall health – we want you to be the strongest version of yourself both physically and mentally, and that’s why we are away up to $20,000 – so that people can really take the time to invest in THEM and recognize that committing to greatness pays off. This campaign is about driving home the mind-body for people and giving them the space to see that when they commit to their physical health, the world opens up in ways they wouldn’t have imagined,” Myers says.
The fitness brand announced an aggressive growth plan last September, with plans to open over 20 new studios and expand in the Western US.
Correction: a previous version of this article, in the exclusive comments from Myers, said the amount being given away was $15k. The amount is now correct in the quote.
Courtney Rehfeldt has worked in the broadcasting media industry since 2007 and has freelanced since 2012. Her work has been featured in Age of Awareness, Times Beacon Record, The New York Times, and she has an upcoming piece in Slate. She studied yoga & meditation under Beryl Bender Birch at The Hard & The Soft Yoga Institute. She enjoys hiking, being outdoors, and is an avid reader. Courtney has a BA in Media & Communications studies.