Pvolve Unveils New Branding, Lower Monthly Subscription Price
Pvolve is knocking $5 off its monthly subscription price and is dropping the period from its name in an effort to be more accessible to customers
Pvolve, a functional fitness method that has gained popularity for its unique approach to sculpting, strengthening and restoring the body, announced several transformations to the company’s products, offerings and branding.
One of the major steps that the company has taken to enhance the user experience is to reduce its subscription price. The new monthly subscription fee is $14.99, compared to the previous $19.99 per month. This move is aimed at inviting more people to try Pvolve and rewarding its loyal consumer base.
Pvolve has also introduced two new equipment bundles. These bundles are curated by Pvolve trainers and were inspired by community feedback. The new Signature Bundle features three unique and versatile pieces, including the P.ball, P.band, and Precision Mat, for full-body results and an ideal introduction to the Method. This new bundle also includes one free month of membership. The new Total Transformation Bundle is a 13-piece home-gym set that offers all the equipment needed for the sculpting, strengthening and restoring results of the Method, plus six free months of digital membership.
“We want to make it as easy as possible for anyone to try the method and see the transformational results for themselves,” said Julie Cartwright, Pvolve president. “The magic of Pvolve is the special combination of functional movement and our resistance-based equipment, and we’re confident the new bundles, which come with the home trial and a complimentary membership period, will excite consumers to dive in.”
Pvolve is also introducing a new visual identity by removing the period from its name and updating its wordmark to PVOLVE to help new members find the brand with greater ease. The brand, formerly styled as P.volve, has adjusted its logomark from lowercase to a bolder uppercase font that’s more evocative of the premium essence of the brand. The company has also redesigned and relaunched its e-commerce website and aspects of its on-demand membership experience. The website features a new site map with new navigation, updated product photography and improved cart and checkout flows.
Pvolve has introduced additional enhancements, including a new and improved “My Plan” experience for digital members to curate classes. My Plan serves as a members’ personalized homepage on demand, serving up workout recommendations and showcasing new workouts, series and themed collections. Additionally, the company has introduced a new color palette as part of its new visual identity, comprised of three elevated neutrals with two carefully selected accent shades, providing a feeling of relaxed vibrance that can add both radiance and energy.
Pvolve is in a pivotal moment of evolution and growth as it prioritizes improving the member experience and positioning the brand for continued success. The company’s new changes and offerings, beginning on April 28th, will enhance the user experience and make it easier and more convenient than ever to get started with the one-of-a-kind method. With a lower subscription price, new equipment bundles, a new visual identity and other enhancements, Pvolve is set to continue delivering transformational results to its members.