Fitness
Lululemon Studio Launches October 5th, Providing the Ultimate Hybrid Fitness Experience
The Lululemon Studio will be accessible through MIRROR, app, and in-person and cost $39 per month. The new platform builds upon 10k+ classes.
YMCA of the USA President & ACE CEO Appointed to National Fitness Foundation BOD
The National Fitness Foundation was established by Congress to support missions of President's Council on Sports, Fitness & Nutrition.
Tracy Anderson Launches MYMODE, a Workout Program with Sustainable Fitness Equipment
MYMODE comes with a 1-year subscription to Anderson’s Online Studio and TA LIVE x TA MYMODE LIVE, a personal MYCOACH for 6 months, and more.
Xponential Fitness Sets Sail with Princess Cruises, Becomes Official Fitness Content Partner
Princess Cruises proprietary digital content platform OceanView will make available Xponential Fitness digital subscription XPLUS in 23k+...
Beyond Fitness: [solidcore] Announces a $20K Prize Giveaway as it Launches ‘Greatness Within’ Campaign
Running for six weeks, the Greatness Within campaign believes that the fitness journey should be more than just achieving a six-pack...
CEO Corner: Centr by Chris Hemsworth Appoints Andrew Sugerman as Chief Executive; Digital Content Expansion, Equipment Launch Next
Athletech News speaks with new Centr by Chris Hemsworth CEO Andrew Sugerman, a former Disney exec, about his background & plans for the firm.
NASM Launches Updated Women’s Fitness Specialization Program
The 14-chapter Women's Fitness Specialization program examines female health stages & how they affect the neuromuscular, cardiorespiratory...
Fhitting Room & On Running Launch Run Strong Club
Run Strong Club has three membership levels to choose from - Bronze (free), Silver ($26.20), and Gold ($326.20).
CEO Corner: Charlie Graves Leans into Testing, Teaching, Training, & Tracking for Today & Tomorrow’s Athletes
Athletic Republic CEO Charlie Graves shares his story, his thoughts on what makes a good CEO & the moment he knew his company would...
Peloton Partners with Ashton Kutcher as the Actor & Philanthropist Trains for NYC Marathon
Peloton instructors will support actor Ashton Kutcher and others in preparing for the upcoming 26.2-mile marathon in the New York City.