Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
The iconic dance fitness brand is flexing its DTC muscles, launching a new app with virtual and in-person class options.
Dr. B, a telehealth startup, drives more consumers to gyms and fitness classes by quickly unlocking pre-tax HSA/FSA funds.
iFit Trainer Paulo Barreto fuses fitness with life lessons, teaching the art of resilience and the power of consistency through challenging workouts.
In celebration of American Heart Month, CycleBar’s new strength class integrates cardio and strength in a single workout session.
Life Time has issued intriguing findings, the results of a 2024 fitness survey examining consumers' current approach to well-being.
Crunch Fitness was crowned the ultimate fitness franchise of 2024 by "Entrepreneur," but many brands earned a spot in the annual ranking.
A longtime audio industry executive, Kevin Duffy joined health and fitness company iFIT a little over a year ago with some lofty ambitions.
Stacey Heald and former Oura exec Alexis McDowel join Pvolve, a rapidly expanding functional fitness brand.
The gym chain touts low royalty fees and features the ability to have non–staffed operating hours, reducing labor costs.
The popular fitness franchisor is looking to bring advertisers directly to its 18.5 million members, including many Gen Z-ers.
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