The new studio concept from Self Esteem Brands, Sumhiit Fitness, aims to bring a group workout approach to high-intensity interval training.
The rise of AI has spurred apprehension among fitness coaches, but these perceived threats can be turned into opportunities.
Fitscope is betting that free-tier users will want to subscribe to the company's paid tier, which includes over 1,000 fitness classes.
Xponential+ Training Bays allow fitness enthusiasts to enjoy boutique fitness workouts wherever they are — at work, home or while staying at a hotel.
Balanced Body, a global leader in Pilates equipment and education, is uniquely positioned to capitalize on the modality's rise to prominence.
Functional fitness brand F45 Training will create workouts designed to prepare its members to compete in Spartan races.
Goldston joins The Beachbody Company as Executive Chairman of the Board at a pivotal time for the brand, which recently changed its name.
Life Time is opening an indoor pickleball and high-end athletic hotspot in Penn 1, which is adjacent to Madison Square Garden in NYC.
Pvolve has had an impressive year, including a recent rebranding and celebrity partnership with Jennifer Aniston.
Planet Fitness will get prominent branding at Lincoln Financial Field, in TV and radio spots and on the Eagles' digital and social platforms.
Sign Up to Our Newsletter
