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LFX offers gyms the best of both worlds: expertly equipped functional training spaces along with guidance on how to create programming.
As fitness companies compete for Gen Z, Planet Fitness continues to win big with its free summer pass for high school students.
With its high-tech, low-labor model, Lumin Fitness is looking to usher in a new era of fitness and franchising.
Functional fitness brand Pvolve is offering 20% off site-wide, including bundles, for access to its low-impact fitness method.
Orangetheory VP of Fitness Scott Brown shares why the boutique fitness player is fully embracing the rise of strength training.
Centr's new equipment line is part of the company's long-term goal of blending physical products with digital fitness and wellness content .
The actions you take to build economic resiliency will transcend a recession and make your coaching practice better as a whole.
A new certificate option from NASM allows fitness enthusiasts increased flexibility to become professionally certified.
The first state-of-the-art-fitness studios from the FitLab and GoSaga partnership are expected to debut in the northeast by Q1 of 2024.
Sarah Luna spoke with Athletech News about a range of topics, including Xponential Fitness potentially acquiring a wellness brand.
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