Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
Scott Tobin's strategic approach to growing Burn Boot Camp combines his personal training expertise with acquired business acumen.
Apparel and footwear brand Hoka will host pop-up shops and experiences at select Life Time clubs and events this year.
DeRue oversaw 107 fitness clubs at Equinox and once climbed Mount Everest, making him a fitting leader for the endurance sports events brand.
Power Plate's whole-body vibration is a hit with members of all fitness levels, leading to high levels of engagement and retention.
Barry’s is expanding its Ride x Lift class format to its flagship location in West Hollywood while opening new domestic and global locations.
The bodybuilding legend has quickly grown a community of dedicated fitness enthusiasts as he officially launches "The Pump."
ACSM’s worldwide survey of fitness trends forecasts a return to in-person fitness and a rise in technology, among other predictions.
The virtual and online fitness market is anticipated to reach $256.97 billion by 2032, up from $15.82 billion in 2022, per market research.
Lumin Fitness has signed its first franchise agreement, with Verge Fit Holdings, which plans to open 13 locations across Texas.
Featuring gamification from Zwift Run and other high-tech features, Wahoo's Kickr Run is a formidable entry into the treadmill space.
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