Fitness
Watch Now: F45 CEO Tom Dowd Joins ATN “Unscripted” Podcast
CEO of F45 Training since March, Tom Dowd gives his candid take on fitness brand's rocky past and his plan to bring F45 back to its glory days.
These Are the Most Innovative Companies in Fitness & Wellness
Athletech News is proud to present the "ATN 23," our inaugural list honoring the Most Innovative Companies in Fitness & Wellness in 2023.
Crunch Fitness Eyes Viral Positivity With New Ad Campaign
Crunch Fitness' latest ad campaign offers a humorous take on the benefits of working out, inviting members to "Feel Good, Not Bad."
ISSA Educates the Next Gen of Boutique Fitness Instructors
As boutique fitness surges in popularity, ISSA is tailoring its educational programs to meet the unique needs of instructors and studios.
Tonal Rolls Out Lululemon Mirror Trade-in Program
As Lululemon drops its connected fitness product, Tonal is looking to lure Mirror members with discounts on hardware and a free membership.
Sports & Fitness World Comes Together At World Sports Istanbul 2024
Famous trainers and top brands in sports tech, fitness equipment, wellness and more will gather World Sports Istanbul 2024.
Solidcore Eyes Major Expansion With Fresh Take on Pilates
Endearingly dubbed “Pilates on steroids” by some fans on social media, Solidcore is planning to have 250 studios opened by 2028.
Fit To Coach? Why Fitness Coaches Should Practice What They Preach
Fitness coaches don’t need to have the strongest squat or the leanest physique, but they should practice certain daily behaviors.
Trainer Talks: How Kira Stokes Built a Top Fitness Brand
Founder of KSFit and The Stoked Method, Kira Stokes prides herself on a science-backed approach to fitness and long-term business planning.
TRX Creates Custom Trainers for Club Pilates, YogaSix
TRX is collaborating with Xponential Fitness brands YogaSix and Club Pilates to create custom Suspension Trainers for both franchises.
