How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
The rise of social media storefronts has created a new kind of white-collar exit strategy — one in which workers ditch office jobs to piece together an income online through brand deals, affiliate links and highly personal videos documenting everyday life.
Bain is buying the wider Vitabiotics Group, which includes Meyer Organics in India, and its operations in Africa, including VB Egypt, according to a statement Friday.
Executive moves is ATN’s weekly roundup up of the key industry personnel changes
In our monthly FitGrid x ATN benchmarking data dive, we tackle what the cycling modality needs to do to stay competitive.
Gym visits dipped very slightly in Q2 2026, marking the industry's first year-over-year slowdown since the post-pandemic boom. But a June rebound hints at strong momentum heading into the second half of the year
The 18,000-square-foot location will feature boutique fitness studios across multiple modalities, along with what Sweat and Tonic is calling Toronto’s “first high-capacity group strength training studio”
Proof that AI and human expertise can work side by side? Aescape and Equinox are folding robotic massage tech into the club's coach-led fitness programming
More than 25% of GLP-1 users in the U.K. reported increasing fitness spending after starting treatment. Those results are promising, but other data shows it's far from a given that weight-loss drugs will prove to be a net benefit for the industry
The Cirqa Smart Band is available now and offers a mix of activity and health tracking, according to a statement on Tuesday.
CR Fitness will bring Crunch 3.0 clubs, and the premium Crunch Select concept, to Arizona as it accelerates its nationwide growth push
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