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Pvolve and Jennifer Aniston team up to launch the Sculpt Anywhere Bundle, a travel-friendly fitness kit featuring five tools.
What happens when you combine the fitness industry’s most powerful, intelligent CRM platform with a lightning-fast AI assistant named Bella?
Turf Fitness has partnered with Precision Health Platform to offer members access to at-home lab tests, GLP-1s and hormone therapies.
CR Fitness Holidings, a leading Crunch Fitness franchise group, is opening its 75th location, eyeing 100 by 2026.
The European fitness market continues to grow, and it might just be scratching the surface of its potential, a new report suggests.
SupaFitGrow and its prioritization of emotional connection from client to consumer is what really sets it apart.
Technogym enters the Pilates market with the Reform, a modern Reformer designed for all levels, crafted with sustainable materials.
Portugues connected boxing startup Bhout is stepping up with a 10-club expansion marking its franchising debut.
Athletech News caught up with Lincoln International's Kyle Perreira to dive into the fitness and wellness trends defining 2025 and beyond.
Interactive Strength is acquiring indoor cycing company Wattbike, adding to its growing portfolio of fitness brands.
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