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Life Time, CityPickle and top pickleball pros are backing a 100,000-square-foot luxury paddle club in Boca Raton.
Burn Boot Camp raised $465,500 in its ninth annual “Be Their Muscle” campaign for the Muscular Dystrophy Association.
New data from Placer.ai reveals how gym-goers are shifting habits in 2025, from visit frequency to income trends and peak-hour preferences.
Relo Metrics’ latest report reveals the NBA generated over $2.3 billion in brand exposure value during the 2024–2025 regular season.
EGYM’s Smart Strength Squat makes an exercise that was once challenging to execute, now safe, effective and smart
In a crowded fitness landscape where personalization and visual identity carry as much weight as performance, Skelcore has emerged ...
Arketa raises $15M to scale its all-in-one AI platform for boutique fitness studios, founded by a yoga instructor-turned-entrepreneur.
Aurora Anguilla Resort & Golf Club unveils 11 pickleball courts, the most in the Caribbean, alongside new clinic packages.
CrossFit partners with Levels to bring metabolic health tools to affiliates, marking a first-of-its-kind collaboration for both entities.
Gold’s Gym is partnering with Hyrox to launch North America’s first Hyrox Performance Center in Dallas, Texas.
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