Fitness
Planet Fitness Shakes Up Leadership Amid Brand Refinement
HVLP leader Planet Fitness, inching closing to 20 million members, has made two key leadership tweaks ahead of its 2025 outlook next week.
Eleiko Reaffirms Commitment to Military Fitness & Tactical Strength
Fitness equipment and education leader Eleiko has secured a five-year U.S. Navy education contract to enhance readiness.
Peloton Doubles Down on Community With New Teams Feature
Now guided by a new CEO, Peloton is emphasizing community building among its 6 million members, beginning with an update to Teams.
Woven Ushering in a New Age of Franchising, Headlined by Franchisee Support
Woven is setting a new standard in the fitness franchising game with its strong focus on the franchisee and franchisor relationship
Pickleheads Lands $2.5M
Pickleheads has secured $2.5 million for its pickleball directory app that enables pickleball players to connect and organize games.
Max Strength, Minimal Footprint: Escape Fitness Launches Load
Escape Fitness has unveiled the Octagon Load, an impressive, space-saving an results-maximizing strength training system for operators.
PBfit Named Official Partner for the 2025 CrossFit Games
CrossFit has named healthier-for-you peanut butter brand PBfit as its official partner for the 2025 CrossFit Games.
MAX, a Northeast Gym Staple, Rebrands, Eyes Nationwide Growth
The MAX Challenge, a popular group fitness brand in New Jersey, will now be known as MAX Fitness & Wellness Center.
ISI Elite Training Partners With Macrostax Team To Integrate Nutrition & Fitness
ISI Elite Training and Macrostax Team plan to continue integrating training and nutrition to help members improve overall health.
Fireside Chat: Jarron Aizen, Founder and CEO of Hapana & Peter Hull, Founder and Managing Partner at Fitstop on Helping Brands Expand Globally
Jarron Aizen of Hapana and Peter Hull of Fitstop, join Athletech News Founder and CEO Edward Hertzman to discuss Fitstop's growth via Hapana.
