Spurred by Pilates’ accelerating global demand and consumer interest, Balanced Body has introduced the Business of Pilates Playbook.
Italian fitness equipment and tech giant Technogym reported strong growth in its B2B and DTC segments, including in America.
GymNation has unveiled an in-gym hotel in Dubai with king-size beds, Netflix, and protein shakes, with bookings beginning next month.
Boutique fitness software platform Xplor Mariana Tek is actively looking to expand throughout Asia, Australia and Europe.
Once a niche focus, glute workouts are now recognized for their role in performance and injury prevention — here’s how to capitalize
Fitness industry innovators and tech firms challenges traditional assessments, using metrics like stress and cellular fluid balance
Athletech News spoke with Foundry’s Managing Director about how gym owners can best launch and grow their businesses.
Rapper and legend, Lil Jon, teamed up with Peloton for a live DJ set and surprise workout for Alex Toussaint's Club Bangers Tread class.
Trade My Stuff is redefining the resale market for used fitness equipment with full-service delivery and big savings.
Lisa Druxman’s BLOOM Conference brings FIT4MOM leaders together in San Diego to experience fitness, leadership, and motherhood.
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