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Australian company Viva Leisure is expanding its fitness portfolio with the low-cost option, aiming to fill the gap of affordable gym memberships.
The telehealth company has added Flo Health, MyFitnessPal, Ladder, Dexcom, iFIT and more to its subscriber benefits program as it doubles down on holistic wellness and GLP-1 support
Hyrox is coming to World Gym's 140 Taiwan clubs, exposing the global racing phenomenon to hundreds of thousands of members through Hyrox-specific workouts and mini events.
Vasa Fitness' new Studio Pilates class features 45-minute sessions on NordicTrack Ultra 1 Reform RX reformers.
Executive moves is ATN’s weekly roundup up of the key industry personnel changes.
Shokz is expanding its footprint in the booming Hyrox ecosystem with a new partnership activation tied to the fitness race’s massive two-weekend NYC event.
DISRUPT delivers the unique insights and industry-defining coverage provided by Athletech News in a brand new format
Planet Fitness is partnering with Gymshark to drive sign-ups to its annual High School Summer Pass program, which offers free gym access to teens.
The Xponential Fitness-owned barre brand is relaunching its Reform class, looking to get in on the Pilates craze.
As Xenom gears up for its “decathlon of fitness” competition debut this June, the brand has named stretching app pliability as its official mobility partner.
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